How often should I wipe my bulldogs' wrinkles?

Bulldogs are famous for those squishy, wrinkled faces that make you want to smother them with kisses. But those folds, as adorable as they are, need some TLC to stay healthy. Food crumbs, drool, and even moisture can get trapped in there, creating a perfect spot for bacteria or yeast to grow. That’s when you might notice redness, a bad smell, or your pup scratching at their face—a sure sign something’s off.

So, how often should you reach for that soft cloth? Most vets and breed experts agree: aim for at least once a day. Think of it like brushing your own teeth—consistency keeps problems away. If your bulldog loves rolling in the grass, splashing in puddles, or has a messy eating style, you might need to do it twice—maybe after playtime or meals. Those extra wrinkles around the nose and mouth are magnets for gunk, so pay extra attention there.

The key is to make it a gentle routine, not a chore. Use a damp, soft cloth or pet-safe wipes—avoid anything with strong fragrances or alcohol, which can irritate their sensitive skin. Gently lift each wrinkle and pat (don’t rub) to remove dirt and moisture. After wiping, make sure the area is completely dry; leftover dampness is just as bad as dirt. Some owners even keep a small towel by their dog’s food bowl to quick-wipe after meals, which fits right into busy daily schedules.

Skipping these wipe-downs can lead to more than just bad breath. Skin infections in those folds can be painful, requiring antibiotics or medicated washes. Plus, a uncomfortable bulldog might start avoiding touch around their face, which no pet parent wants. It’s part of keeping your pup happy and healthy, and many local communities emphasize responsible pet care as part of being a good neighbor—this small step fits right in.

What if your bulldog hates having their face touched? Take it slow. Start with short sessions, offering treats afterward to build positive associations. Over time, they’ll learn it’s not so bad—especially when they realize a clean face means no itchy, sore spots. And if you’re ever unsure about how to do it right, your vet can show you the best technique during a check-up.

Wiping those wrinkles isn’t just about hygiene—it’s a chance to bond with your bulldog, checking in on their little face while keeping them comfortable. Once it becomes part of your daily rhythm, you’ll barely think about it. And seeing that relaxed, wrinkle-free smile (well, as much as a bulldog smiles) will make every second worth it.